This Week's Reading List 📚
Ads Don’t Work That Way | Melting Asphalt by Kevin Simler (40mins)
One of the explanation theories for advertisement is cultural imprinting. It’s the mechanism that an ad changes the landscape of cultural meanings which in turn changes how we are perceived by others when we use a product. What a product "says" about you is only important insofar as other people will notice your use of it.
Rethinking the Social Responsibility of Business by Milton Friedman, John Mackey, and T.J. Rodgers. (43mins)
This article is about the debate on the social responsibility of business by Milton Friedman, Whole Foods' John Mackey, and Cypress Semiconductor's T.J. Rodgers. Friedman says there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, while John Mackey mentions the social responsibility including stakeholders and the local community. It gives a lot of insights into the company’s social responsibility.
Tutorial: How to Export Highlight and Notes into Roam Research by Kei Watanabe (4mins)
This article explains how to export highlights and notes into Roam Research with one click. There are some web clippers that allow you to save web articles’ content to their platform, but none of them allow you to save only selected parts. With Glasp, you can export what you want easily and you can increase your productivity.
See you next week ;)
Kei and Kazuki
Today's Quote: "I choose free libraries as the best agencies for improving the masses of the people because they give nothing for nothing. They only help those who help themselves." - Andrew Carnegie
Cross-promo with Refind