As we dive deeper into the age of artificial intelligence (AI), there's a growing perception that traditional digital marketing strategies may become obsolete. However, one tactic that continues to hold its weight, even in the midst of these technological advancements, is Search Engine Optimization (SEO). Despite the evolution and sophistication of AI algorithms, SEO remains a vital component of any successful online marketing strategy.
In this article, we will introduce how to use Glasp, a social web highlighter, to improve your website's SEO.
What is SEO and how to improve it?
SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves making changes to your website design and content that make your site more attractive to a search engine. To improve SEO, you can work on things below.
- Keyword Research: Understand what your potential customers are searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords related to your business. These tools can show you how often these keywords are searched, how competitive they are, and suggest related keywords.
- On-Page SEO: Use your keywords strategically in your content. This includes the title, meta description, headers, and body of your content. However, avoid keyword stuffing; your content should still read naturally and provide value to the reader.
- Technical SEO: Ensure your website is easy to crawl for search engines. This involves optimizing your site structure, using a sitemap, and making your website mobile-friendly. Also, improve site speed, as a slow-loading site can hurt your rankings.
- Quality Content: Create high-quality, original content that provides value to your audience. Google rewards sites that offer valuable content to their visitors. Regularly updating your site with fresh content can also improve your SEO.
- Link Building: Try to get other reputable websites to link to your site (backlinks). Guest blogging, creating compelling content, and simply asking can help you earn these valuable links.
- Content Freshness: Regularly updated content is seen as one of the best indicators of a site’s relevancy. Ensure your content is fresh, up-to-date, and gives value to the reader.
- User Experience: Ensure your website is user-friendly. This includes having a clean, easy-to-navigate design, clear calls to action, and ensuring your site is free from annoying ads or pop-ups.
How Glasp helps improve SEO?
We listed up techniques to improve SEO. But keep in mind that you need to increase the number of content even if you perform well in keyword research. In this section, we introduce how Glasp helps you improve SEO.
Support content creation
As mentioned above, you need to increase the number of content to rank your domain higher. As Glasp is a social web highlighter that lets you highlight and save web articles' important parts while browsing. Below is points that Glasp supports for content creation.
- Research: When writing an article, you often need to do extensive research to gather facts, ideas, and viewpoints. Glasp can help keep track of key information and sources, making it easier to reference them later.
- Organizing Thoughts: Highlighting different parts of text can help you organize their thoughts and ideas. Different colors can be used for different themes or sections of the article, which can help in structuring the content.
- Saving Time: Instead of writing down or copying and pasting important pieces of information, you can quickly highlight them. This saves time and allows you to focus more on the writing process.
- Quoting and Referencing: When you need to quote a source or make a reference, it's important to get the wording right. Glasp ensures that you have the exact text, making quoting and referencing more accurate.
- Exporting highlights: When you write a draft of the article, you can quickly export your highlights from Glasp into Google Docs, Notion, Words, etc. Then, you can write the draft by organizing the highlights.
Getting a backlink from website whose DA (domain authority) is high is important factor to improve SEO. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Scores range from one to 100, with higher scores corresponding to a greater ability to rank.
Famous media like Forbes has 94 DA now. If you got a domain recently, you would have zero DA. In that case, your website wouldn't be shown at the top result over competitors that have a higher DA than yours. To increase your DA, you need to get backlinks from famous media. Glasp gives you a backlink to your article if you highlight your articles with Glasp. Just highlighting your articles. Though Glasp's DA as of May 2023 is 44 which isn't as high as Forbes, it's mid-tier media that you would struggle to get a backlink if you don't have any achievement so far.
In addition to obtaining a backlink, Glasp can bring readers to your website. This is achievable because Glasp is a social curation platform. Glasp has a social aspect that is following other users, by highlighting your articles, your followers see your articles on the Home feed.
Generate articles through highlights
Glasp recently launched a new feature called "Hatch." It's a new AI tool that generates an article by combining your highlights. As Glasp stores your highlights, it can provide various ways of using it. In this feature, you can select two articles you highlighted before, and get an article by combining and summarizing two articles' highlights.
For example, on Kei's page, six new articles have been generated. If you open up the component titled "The Power of Curators and Prompt Engineering in Modern Marketing," you can see that two articles, "Prompt Engineering: A Guide for Marketers and Content Creators" and "Move Over Influencers, Here Come Curators" have been used to generate the article.
When you highlight articles and hatch them, you can generate articles and ideas for your articles quickly. Creativity is connecting dots, so why don't you combine two articles' highlights to make a new one?
Hope this article help you understand the concept of SEO, the way of improving it, and how Glasp helps improve it.
Before You Leave
Thank you for reading the article! If you have any questions, please look at FAQ or message us.
Please look at the tutorials and use-case interviews below for reference.
- How to get transcripts of the YouTube Video
- How to import Kindle highlights & notes into Glasp & export them as a file
- Glasp and Professional Technical Writer Carlos Franco
- How to use Glasp in a team with Darren and Amanda
See you next time,